"Beautiful is"

The "Beautiful is" poster campaign is a continuation of The [bjutefel] Project, an exhibition curated in 2013, exploring the unrealistic expectations for beauty in the media and their negative repercussions. Each individual photographed is unique unto themselves, as were their answers when prompted with the statement "Beautiful is _________."

Date: Spring 2015
Client: Self
Role: Graphic Designer, Art Director, Photographer